Take the Five Social Networking Model Steps That Transforms Your Business

Social networking is evolving from fun websites that allow you to keep in touch with friends and family, to vehicles for delivering compelling business supply chain efficiencies. Early success stories making this transition provide a blueprint for how you can change your high tech, low tech, or even no tech product or service company into a Web based dynamo. And it’s not about SEO!

Direct Mail Advertising

A survey conducted recently found that 87% of the people who bought products through Direct Mail Advertising were satisfied with the ease of buying and convenience as well as the value of the product. Why is Direct Mail advertising so successful?

6 Essentials For Construction Office Administration

Office administration can make or break your construction business. Here are 6 ways to encourage company growth through internal strategies.

A Passion For Marketing

Remember when you were a kid or teenager and you did something like mow lawns, trim trees, or sell lemonade to make a little money? Remember how quickly you started imagining how much money you could actually make? Kids and teenagers still do it today, and many times we adults do as well.

How Much Should Small Businesses Spend On Advertising During Recession?

Whether during slow economies or anytime, businesses should invest 5%-10% of your gross sales into your marketing budget. Make a plan and stick to it. Set aside a bit of your budget for opportunities that might arise throughout the year. Most importantly, use your marketing budget. It might sound like a great idea to hold onto that money during these slow times but just the opposite is true. Advertising can and will bring in that missing business and set you apart from your competition, which is NOT advertising.