Comments on: We like to think of “branding” as the personality of a business. A brand has a character, a look, a tone of voice and a way of behaving. The question every business owner should be asking is; “how can I make my brand work – how can I make it say the right things and how can I get it to speak to the right people”. In this article we shall briefly consider the number 1 rule of branding: “brand consistency” which has numerous benefits which help in making a brand work. What is a “brand”? Ok, before we start we had better define a “brand” more fully. In simplistic terms a brand is a proposition – a message such as “we deliver quality sports wear”. There may also be sub messages and values which associate with that message but they all revolve around the same idea. How this message is communicated is often termed “branding” and one of the most important aspects of communicating a brand visually and subconsciously, is consistency. http://getfree-articles.com/2009/we-like-to-think-of-branding-as-the-personality-of-a-business-a-brand-has-a-character-a-look-a-tone-of-voice-and-a-way-of-behaving-the-question-every-business-owner-should-be-asking-is-h-2/ A Myriad of Articles Fri, 30 Jul 2010 01:02:11 -0500 http://wordpress.org/?v=abc hourly 1 By: Tweets that mention Get Free-Articles » We like to think of “branding” as the personality of a business. A brand has a character, a look, a tone of voice and a way of behaving. The question every business owner should be asking is; “how can I make http://getfree-articles.com/2009/we-like-to-think-of-branding-as-the-personality-of-a-business-a-brand-has-a-character-a-look-a-tone-of-voice-and-a-way-of-behaving-the-question-every-business-owner-should-be-asking-is-h-2/comment-page-1/#comment-1604 Tweets that mention Get Free-Articles » We like to think of “branding” as the personality of a business. A brand has a character, a look, a tone of voice and a way of behaving. The question every business owner should be asking is; “how can I make Thu, 06 May 2010 13:28:02 +0000 http://getfree-articles.com/?p=726#comment-1604 [...] This post was mentioned on Twitter by Chandrajit Rudra. Chandrajit Rudra said: FROM THE TREND ( #typeofperson ) : Type of Person - http://bit.ly/b05hGv [...] [...] This post was mentioned on Twitter by Chandrajit Rudra. Chandrajit Rudra said: FROM THE TREND ( #typeofperson ) : Type of Person – http://bit.ly/b05hGv [...]

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